27 Feb Douglas Bevans- crazy idea that ended with marketing success ARD 406
Posted at 10:36h in ARD 406 Creative Futures 1 0 Comments
Artist Douglas Bevans said that he hoped to sell $38 “restorative” hot dog water outside the event for Gwyneth Paltrow’s Goop lifestyle brand would encourage people to think. The bottles retailed for $37.99 and came with the wiener included. Bevans attempted to sell them outside the “In Goop Health” event at Vancouver’s Stanley Park Pavilion, the first Paltrow’s brand held outside of the United States.”Although humorous, Hot Dog Water is not a prank and people are not being tricked into drinking it,” Bevans also shared in a press release. “Rather, in its absurdity, the art performance encourages critical thinking related to product marketing and the significant role it plays in our purchasing choices.”
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