ARD 406 Creative Futures 1
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ARD 406 Creative Futures 1 / 29.04.2020

The project of the Group No. 13 to which I was assigned was based on my project - Foodie Uni Friday. It has been transformed into a 50`s festival. My role was to search the local market for potential sponsors, competitive festivals, and local sellers of high-quality food. I put all these elements in our jointly created presentation.Indications of individual competitive family festivals and high-quality food sellers on the local market were based on my own knowledge and experience that I have. I am the owner of a catering company with several years of experience that supports such festivities and...

ARD 406 Creative Futures 1, Level 4 / 28.04.2020

I think the premise of the Creative Future program is very interesting. Especially the idea of meeting people who, after graduation, created their own businesses, or have built a career based on acquired knowledge. However, the form of classes in previous years (I know this from the stories of students from previous years) seemed much more interesting and above all respecting the student's time. I mean the possibility of choosing from speakers who have achieved real successes in the field of art or media seems to be much more interesting and valuable. I feel that team projects this year, which were...

ARD 406 Creative Futures 1, Photography, Travel / 05.04.2020

The European Solidarity Centre (Polish: Europejskie Centrum Solidarności) is a museum and library in Gdańsk, Poland, devoted to the history of Solidarity, the Polish trade union and civil resistance movement, and other opposition movements of Communist Eastern Europe. It opened on 31 August 2014.[1] The design of the building, by Polish firm FORT Architects, was the winner of an international competition held in 2007. The walls evoke the hulls of ships built at the Gdańsk Shipyard.[2] Construction started in 2010. It was completed at a cost of 229 million złoty, of which 113 million złoty[1] (38.4 million euro)[2]...

ARD 406 Creative Futures 1 / 02.04.2020

Sponsoring - a form of promotion. Its essence is associations, thanks to which the positive image of the sponsor is transferred to the sponsor.The sponsor's sign usually accompanies events or activities of sponsored institutions. In the case of products whose advertising is limited by legal regulations (e.g. tobacco and alcohol products), sponsorship is often the only option for mass promotion. Sponsorship is one of the public relations tools used by the sponsor. An important argument in favour of using sponsorship is also the growing interest in mass entertainment and the increase in public awareness. There are always two sides to sponsorship:...

ARD 406 Creative Futures 1, ARD 415 Ideas and Concepts, My Inspirations / 28.02.2020

Every visit to Spain, even such a very short weekend, is a great opportunity to see fascinating artistic projects. We spent the last weekend again in wonderful Malaga. A beautiful artistic project has appeared here since mid-February. Klimt's golden universe inevitably mesmerizes anyone who stands before him. His geometric motifs, energy, intensity.Now the fascinating work of the Austrian painter invites us to fully immerse ourselves in the exhibition 'Klimt Gold'Klimt Gold is not like a traditional museum or gallery, but thanks to the latest technology it goes on a journey to the golden age of European avant-garde.In this way, we will...

ARD 406 Creative Futures 1 / 27.02.2020

Storytelling is the oldest interpersonal communication tool. In marketing itself, this concept has been around for 120 years. What is its effectiveness? What is the secret to creating stories that get others to act? Marketers of many brands are trying to do this, but only a few succeed.Storytelling is building relationships through activities that affect emotion and imagination. There are three rules that are always worth sticking to when creating narrative marketing. Storytelling and building relationshipsIn today's world, interacting with others is actually a necessity. We build permanent relationships with friends, family, and colleagues. Also, in order to gain an impact,...

ARD 406 Creative Futures 1 / 27.02.2020

Branding - creating a company brand The goal of every entrepreneur is the development of the company and the constant expansion of profit. To do this, however, you need to get to know each other. How? Through product / service branding and companies. To make this possible, it is necessary to get to know the client - his expectations, way of thinking, knowledge or skills. it is necessary to create such a business profile that through various marketing activities it gets stuck in the awareness of the community - not necessarily customers because the brand's task is to increase the target...

ARD 406 Creative Futures 1 / 27.02.2020

Artist Douglas Bevans said that he hoped to sell $38 "restorative" hot dog water outside the event for Gwyneth Paltrow's Goop lifestyle brand would encourage people to think. The bottles retailed for $37.99 and came with the wiener included. Bevans attempted to sell them outside the "In Goop Health" event at Vancouver's Stanley Park Pavilion, the first Paltrow's brand held outside of the United States."Although humorous, Hot Dog Water is not a prank and people are not being tricked into drinking it," Bevans also shared in a press release. "Rather, in its absurdity, the...