ARD 406 Creative Futures 1
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ARD 406 Creative Futures 1 / 29.04.2020

The project of the Group No. 13 to which I was assigned was based on my project - Foodie Uni Friday. It has been transformed into a 50`s festival. My role was to search the local market for potential sponsors, competitive festivals, and local sellers of high-quality food. I put all these elements in our jointly created presentation.Indications of individual competitive family festivals and high-quality food sellers on the local market were based on my own knowledge and experience that I have. I am the owner of a catering company with several years of experience that supports such festivities and...

ARD 406 Creative Futures 1, Level 4 / 28.04.2020

I think the premise of the Creative Future program is very interesting. Especially the idea of meeting people who, after graduation, created their own businesses, or have built a career based on acquired knowledge. However, the form of classes in previous years (I know this from the stories of students from previous years) seemed much more interesting and above all respecting the student's time. I mean the possibility of choosing from speakers who have achieved real successes in the field of art or media seems to be much more interesting and valuable. I feel that team projects this year, which were...

ARD 406 Creative Futures 1, Photography, Travel / 05.04.2020

The European Solidarity Centre (Polish: Europejskie Centrum Solidarności) is a museum and library in Gdańsk, Poland, devoted to the history of Solidarity, the Polish trade union and civil resistance movement, and other opposition movements of Communist Eastern Europe. It opened on 31 August 2014.[1] The design of the building, by Polish firm FORT Architects, was the winner of an international competition held in 2007. The walls evoke the hulls of ships built at the Gdańsk Shipyard.[2] Construction started in 2010. It was completed at a cost of 229 million złoty, of which 113 million złoty[1] (38.4 million euro)[2]...

ARD 406 Creative Futures 1 / 02.04.2020

Sponsoring - a form of promotion. Its essence is associations, thanks to which the positive image of the sponsor is transferred to the sponsor.The sponsor's sign usually accompanies events or activities of sponsored institutions. In the case of products whose advertising is limited by legal regulations (e.g. tobacco and alcohol products), sponsorship is often the only option for mass promotion. Sponsorship is one of the public relations tools used by the sponsor. An important argument in favour of using sponsorship is also the growing interest in mass entertainment and the increase in public awareness. There are always two sides to sponsorship:...

ARD 406 Creative Futures 1, Uncategorized / 02.03.2020

An interesting logo is one of the most important marketing tools. It is this that makes the company or organization recognizable. The logo shows not so much who you are and what you do, but informs you how you are. That's why all this logo design is so important pencil and piece of paper- Before the computer age, only a pencil and paper were used to design the logo. Although it looks like prehistory, pencil and paper, they are still the greatest friends of the designer. Therefore, before you think about logo design, turn off the computer. You won't use it...

ARD 406 Creative Futures 1, Uncategorized / 02.03.2020

People quickly catch the message that we consciously or unconsciously convey with the color of clothing. It looks exactly the same in the case of advertising, marketing and logo design. Color is of great importance in visual identification because properly selected can join a company to such a group of receipts that will elevate the brand high or which will significantly lower its clarity. Below are the colors along with the description and trademarks of popular brands. You probably remember the physics of Isaac Newton - the guy who, sitting under the apple tree, discovered gravity? It was he who published...

ARD 406 Creative Futures 1, ARD 415 Ideas and Concepts, My Inspirations / 28.02.2020

Every visit to Spain, even such a very short weekend, is a great opportunity to see fascinating artistic projects. We spent the last weekend again in wonderful Malaga. A beautiful artistic project has appeared here since mid-February. Klimt's golden universe inevitably mesmerizes anyone who stands before him. His geometric motifs, energy, intensity.Now the fascinating work of the Austrian painter invites us to fully immerse ourselves in the exhibition 'Klimt Gold'Klimt Gold is not like a traditional museum or gallery, but thanks to the latest technology it goes on a journey to the golden age of European avant-garde.In this way, we will...

ARD 406 Creative Futures 1 / 27.02.2020

Storytelling is the oldest interpersonal communication tool. In marketing itself, this concept has been around for 120 years. What is its effectiveness? What is the secret to creating stories that get others to act? Marketers of many brands are trying to do this, but only a few succeed.Storytelling is building relationships through activities that affect emotion and imagination. There are three rules that are always worth sticking to when creating narrative marketing. Storytelling and building relationshipsIn today's world, interacting with others is actually a necessity. We build permanent relationships with friends, family, and colleagues. Also, in order to gain an impact,...