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ARD 604 Creative Futures / 03.03.2022

The latest design trends are, above all, simple but carefully constructed text logos. This type of timeless design requires a deep understanding of your brand identity, attention to detail, and an informed typographic choice. Geometric sans serif | Paid / Free for Mac Design by Adrian Frutiger Developer: Linotype Avenir is classified as a geometric typeface, but it exceeds the strict limits of this term. Typically such typefaces are based on geometric shapes, but in the Avenir font, the letter "o" is not a perfect circle, and the vertical lines are slightly thicker than the horizontal lines, which adds harmony and warmth to this...

ARD 608 / 03.03.2022

Style in European art of the last decade of the nineteenth century and the first twentieth century, included in the framework of modernism. The essence of Art Nouveau was the pursuit of a stylish unity of art by combining activities in its various fields, in particular artistic craftsmanship, interior design, sculpture, and graphics. The characteristic features of the Art Nouveau style are flowing, wavy lines, abstract or floral ornamentation, Japanese art inspirations, free composition arrangements, asymmetry, plane and linear, and subtle pastel colors. Basic features of Art Nouveau are commonly considered to be a characteristic line - flexible, fluid, and...

ARD 608 / 02.03.2022

Oneirism (Greek: oneiros "dream dream") - a literary convention consisting in showing reality in the shape of a dream, a dream, sometimes a nightmare. Usually, the work is then irrational, absurd, contrary to the rules of probability. The cause-effect relationships and logical sequences of events are blurring.When Guillaume Apollinaire first used the word "surrealism" in 1917 as a subtitle for a theater play, he probably did not expect that in the near future it would mean something that would have such a huge impact on art history. Even (over) a hundred years later, the surrealists' works are one of the...

ARD 604 Creative Futures / 01.03.2022

What is typography? In a narrower sense, this term usually covers the graphic shaping of the text, using the available typefaces. In a broader sense, the slogan "typography" can also be applied to the design of the layout of illustrations, photos, and other graphic elements in various types of publications. Typography can be divided into two basic areas: macro typography - developing an idea, a comprehensive concept, including not only the arrangement of individual elements within the whole, but also the selection of the format, appropriate font, and colors of the design, paper, and in the case of multi-page publications, also the composition...

ARD 608 / 01.03.2022

In 1998 I picked up a portabella mushroom in a market, held it up to the light, and imagined that it was some kind of canopy tree in an alien world. I took it back to my studio and with a handful of beans and rice, I created my first Foodscape. Ten years later, with a couple of dozen images in my portfolio, the work was discovered by the media and the images went viral around the globe. Stumbling across something that is original is not easy in a time when most things have been done or thought of before. My...