02 Apr ARD406- looking for sponsors
Sponsoring – a form of promotion. Its essence is associations, thanks to which the positive image of the sponsor is transferred to the sponsor.
The sponsor’s sign usually accompanies events or activities of sponsored institutions. In the case of products whose advertising is limited by legal regulations (e.g. tobacco and alcohol products), sponsorship is often the only option for mass promotion. Sponsorship is one of the public relations tools used by the sponsor. An important argument in favour of using sponsorship is also the growing interest in mass entertainment and the increase in public awareness.
There are always two sides to sponsorship: the sponsor – it is usually the entrepreneur or private person interested in promoting themselves or their products and incurring certain costs in this respect, and the sponsor – the person or institution that uses the service.
Sponsorship means paid for a financial contribution, expressed in money, things or services, made by a specific entrepreneur (sponsor) to a selected natural person, organization, institution or other legal (sponsored) structure in order to perform the activities specified in the sponsorship agreement, and aimed at strengthening or enhancing the sponsor’s reputation, increasing its popularity in the relevant social environment and increasing its profits. (definition based on Lech Stecki, Sponsorship)
From the point of view of the subject, the following areas of sponsorship are most often distinguished:
sport – events, teams or individual athletes
culture and art – cultural institutions: theatres, museums, cinemas, events, exhibitions, festivals, creators and artists
ecology – protection of nature and the natural environment, maintenance of endangered animal species in the zoo
social sphere – supporting institutions, e.g. orphanages, nursing homes, charity actions, e.g. feeding children
health care – hospitals, clinics, actions related to preventive examinations, health education
education – supporting schools, kindergartens
science – scientific research, natural and geographical expeditions, books and other publications, conferences and symposia.
Sponsorship is sometimes understood as a form of charity (philanthropy), both by sponsors and sponsors. However, for sponsors, it is an additional form of promotion. Sponsorship is a marketing activity promoting a brand, service or product in relation to the image or prestige, which is to bring specific benefits to the sponsor, not necessarily in a short period of time
Developing an offer for the sponsor
The organization applying for sponsorship must prove to the potential sponsor that as a result of its investment it will receive specific benefits. These are material benefits, i.e. PR publications in the press, the possibility of using buildings and other organizational spaces as well as intangible benefits – referring to the mission and ideas that guide the sponsor.
The offer should contain primarily the goals and scope of the organization’s activities. It is important to precisely define the benefits for the sponsor.
Sponsorship and advertising – differences
Sponsorship is often considered to be the same as advertising because these are communication tools with a specific audience. The difference lies in the different techniques and forms of expression of this communication. Advertising aims to promote a product or service. Sponsorship is the communication of the sponsor through the sponsored. What’s more, sponsorship is based more on promoting the sponsor and not his services or products.
Sponsorship vs. patronage
Sponsorship is used to achieve certain commercial goals, and patronage is usually selfless help.
What’s more, sponsorship is intentionally publicized, and patronage is anonymous and in the form of a donation.
Sponsorship is the cooperation of two parties involved and focuses on their mutual benefits. Patronage manifests itself in unilateral help without any benefit to the helping person or organization.
Offer design for potential sponsors
The project provides interesting and attractive opportunities for many companies from our local market. Our main client will be young people who, first of all, maybe potential clients in the very near future for our sponsors. At the same time, they can become excellent colleagues or employees shortly after completing their education (or during it). Appearing as a unit that co-creates this event, such a company will be visible in our advertisement, for a small (on a budget of a large well-functioning company) financial help will reach and consolidate in the memory of young potential buyers, contractors and co-workers as a friendly company that understands the local needs of young people.
List of potential sponsors:
2ANGLESEY SEA SALT
4.I FOR WILLIAMS TRAILERS – CORWEN
5. AIRBUS – HAWARDEN
6. TATA STEEL- DEESIDE
7. WELSH WATER
8. HANSON CEMENT – PADESWOOD
9. EDWARDS OF CONWY
10. WREXHAM LAGER
11. GLYNDWR UNIVERSITY
12. ROTARY CLOUB WREXHAM
13. ROUND TABLE WREXHAM
14. LINDOP TOYOTA WREXHAM
15.OTHER CARS DEALERS FROM WREXHAM