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ARD 415 Ideas and Concepts, My Inspirations / 07.03.2020

Jeffrey Beaumont (Kyle MacLachlan) is a decent student from a decent, provincial American town. A bit naive, he meets equally decent and naive Sandy (Laura Dern), with whom he begins to meet. One day he finds a cut off a human ear in the grass. Intrigued, he begins a private investigation that leads him to a world he didn't even suspect existed. He meets the intriguing and attractive singer Dorothy Vallens (Isabella Rossellini) who performs in nightclubs. Soon, Jeffrey discovers her perverse relationship with gangster Frank Booth (Dennis Hopper) ...

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ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Uncategorized / 07.03.2020

To begin with, a few words about what is real awareness, what is ego, and what is self-determination through social roles, as well as practising professions or well-being. Ego is a psychosomatic representation of you - who you are. The mere fact of naming yourself in any way already calls into question the truth of this claim, because if someone is able to say who is a plumber, for example - then he must exist at a higher level to realize it case.Ego is a psychosomatic construct, that is, it exists on both the mental and body levels.Mentally, each of us...

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ARD 416 Media and Techniques / 04.03.2020

https://www.youtube.com/watch?v=z0NfI2NeDHI The music video for the song "Radio" by the band Rammstein script contains many intriguing references to European culture. In all this there were controversial elements such as naked female busts and the red flag of the European Union. The clip for "Radio" is a black and white production except for the last scene, visually strongly referring to German film expressionism. The director is Jörn Heitmann. Costumes and stage design suggest that the "action" was set in the first half of the 20th century. The film contains scenes of street riots, client mutilation in a hair salon, and elements of...

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ARD 415 Ideas and Concepts, My Inspirations, Uncategorized / 03.03.2020

David Lynch was born in 1946 in Missoula ,USA. He is one of the most controversial and characteristic American film directors. He developed his own style in which all elements of the work play an equally important role: characters, light, editing, music. In his films, he often refers to surreal elements, willingly creates variations on the subject of the human subconscious, dreams and phobia. He was nominated for an Oscar for the film Elephant Man . The plot of Lynch films becomes multidimensional, and these planes interpenetrate. The reality of sleep permeates the reality of everyday life, blurred threads...

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ARD 415 Ideas and Concepts, Uncategorized / 01.03.2020

How Film Tell Stories Narrative form is the structure through which movies tell stories. When we talk about "going to the movies" we almost always mean - we are going to see a narrative film- a film that tells a story. https://www.youtube.com/watch?v=GJtBd0VdImw The film is a story that the creators tell us with the help of the illusion of moving images. Let's try to focus for a moment on the rules by which this story is built. It is similar to the language you use every day to provide information to others. Basic element: Movie image - frame, i.e. a single movie image. It's...

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ARD 416 Media and Techniques, Uncategorized / 01.03.2020

1. Start with a song- from his thorough analysis - what was the inspiration for creating the song, what values does it convey, what was its purpose, what changes should it cause and what emotions does it evoke? Such analysis is the best starting point for the preparation of material that perfectly illustrates your vision, maintains the atmosphere of the song and will represent your personality. 2. How to make the music video interesting? Record a good movie- use storytelling. Tell a story full of emotions, shocking, funny, poignant - just like the song is. Tell the picture, sound, and lyrics...

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ARD 415 Ideas and Concepts, Uncategorized / 29.02.2020

The topic of the project: Our daily breadFilm genre: documentaryMy inspiration: documentary films from the "Netflix" platform "Cooked" and "Table`s chef" where is a beautiful way of showing food and cooking. Especially lighting, shots, color saturation and obtaining a specific film atmosphere.Tools: tutorials commercials modern photographers and videomakers.Time: maximum of 2 minutesMy storyboard: ...

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ARD 406 Creative Futures 1, ARD 415 Ideas and Concepts, My Inspirations / 28.02.2020

Every visit to Spain, even such a very short weekend, is a great opportunity to see fascinating artistic projects. We spent the last weekend again in wonderful Malaga. A beautiful artistic project has appeared here since mid-February. Klimt's golden universe inevitably mesmerizes anyone who stands before him. His geometric motifs, energy, intensity.Now the fascinating work of the Austrian painter invites us to fully immerse ourselves in the exhibition 'Klimt Gold'Klimt Gold is not like a traditional museum or gallery, but thanks to the latest technology it goes on a journey to the golden age of European avant-garde.In this way, we will...

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ARD 406 Creative Futures 1 / 27.02.2020

Storytelling is the oldest interpersonal communication tool. In marketing itself, this concept has been around for 120 years. What is its effectiveness? What is the secret to creating stories that get others to act? Marketers of many brands are trying to do this, but only a few succeed.Storytelling is building relationships through activities that affect emotion and imagination. There are three rules that are always worth sticking to when creating narrative marketing. Storytelling and building relationshipsIn today's world, interacting with others is actually a necessity. We build permanent relationships with friends, family, and colleagues. Also, in order to gain an impact,...

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ARD 406 Creative Futures 1 / 27.02.2020

Branding - creating a company brand The goal of every entrepreneur is the development of the company and the constant expansion of profit. To do this, however, you need to get to know each other. How? Through product / service branding and companies. To make this possible, it is necessary to get to know the client - his expectations, way of thinking, knowledge or skills. it is necessary to create such a business profile that through various marketing activities it gets stuck in the awareness of the community - not necessarily customers because the brand's task is to increase the target...

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