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ARD 406 Creative Futures 1 / 02.04.2020

Sponsoring - a form of promotion. Its essence is associations, thanks to which the positive image of the sponsor is transferred to the sponsor.The sponsor's sign usually accompanies events or activities of sponsored institutions. In the case of products whose advertising is limited by legal regulations (e.g. tobacco and alcohol products), sponsorship is often the only option for mass promotion. Sponsorship is one of the public relations tools used by the sponsor. An important argument in favour of using sponsorship is also the growing interest in mass entertainment and the increase in public awareness. There are always two sides to sponsorship:...

ARD 415 Ideas and Concepts / 01.04.2020

Final work to be submitted: •2 self-portraits that tell a story about you This is my first self portrait This work was inspired by the work of Paula Sher - a typographer who creates (in addition to posters) large format maps painted by hand and with an interesting description.In my self-portrait, I wrote dates important for me, events, people and everything that influenced and created me HERE AND NOW. It was an extremely interesting journey along my own timeline. My journey along my own timeline gave me great joy. She led me back to the wonderful recesses of my mind and memories. This...

ARD 415 Ideas and Concepts, Uncategorized / 31.03.2020

The Orton Effect name was created by its inventor, Michael Orton, from Vancouver Island, Canada. The first photographs of this type were made on film. The photographer created two slightly overexposed photos, one very sharp, using a large depth of field and the other, blurry, out of focus. Then the Canadian superimposed both photos on each other and combined in a slide. To make an Orton sandwich, it was necessary to use a tripod to make both photos identical. 1.sharp photo+2.blurry photo+3.result photo( source: Wikipedia ) Currently, this technique can be simulated in programs such as Adobe Photoshop or by using Gaussian...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques / 30.03.2020

Work on colours is divided into colour correction and grading. Colour correction, as the name suggests, is used to improve colours in the shot. For example, contrast, saturation or white balance. Colour grading is the second step. It's the "correct" colouring of a picture, that is, giving it a unique picture, for example, giving it an orange colour. Colour grading also includes giving the individual objects in the scene a specific look. For example, illuminating only the hero's face or changing the colour of the car. Colour grading is of course of great importance when creating the film's atmosphere. Colours...