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ARD 604 Creative Futures / 03.03.2022

The latest design trends are, above all, simple but carefully constructed text logos. This type of timeless design requires a deep understanding of your brand identity, attention to detail, and an informed typographic choice. Geometric sans serif | Paid / Free for Mac Design by Adrian Frutiger Developer: Linotype Avenir is classified as a geometric typeface, but it exceeds the strict limits of this term. Typically such typefaces are based on geometric shapes, but in the Avenir font, the letter "o" is not a perfect circle, and the vertical lines are slightly thicker than the horizontal lines, which adds harmony and warmth to this...

ARD 608 / 03.03.2022

Style in European art of the last decade of the nineteenth century and the first twentieth century, included in the framework of modernism. The essence of Art Nouveau was the pursuit of a stylish unity of art by combining activities in its various fields, in particular artistic craftsmanship, interior design, sculpture, and graphics. The characteristic features of the Art Nouveau style are flowing, wavy lines, abstract or floral ornamentation, Japanese art inspirations, free composition arrangements, asymmetry, plane and linear, and subtle pastel colors. Basic features of Art Nouveau are commonly considered to be a characteristic line - flexible, fluid, and...

ARD 608 / 02.03.2022

Oneirism (Greek: oneiros "dream dream") - a literary convention consisting in showing reality in the shape of a dream, a dream, sometimes a nightmare. Usually, the work is then irrational, absurd, contrary to the rules of probability. The cause-effect relationships and logical sequences of events are blurring.When Guillaume Apollinaire first used the word "surrealism" in 1917 as a subtitle for a theater play, he probably did not expect that in the near future it would mean something that would have such a huge impact on art history. Even (over) a hundred years later, the surrealists' works are one of the...

ARD 604 Creative Futures / 01.03.2022

What is typography? In a narrower sense, this term usually covers the graphic shaping of the text, using the available typefaces. In a broader sense, the slogan "typography" can also be applied to the design of the layout of illustrations, photos, and other graphic elements in various types of publications. Typography can be divided into two basic areas: macro typography - developing an idea, a comprehensive concept, including not only the arrangement of individual elements within the whole, but also the selection of the format, appropriate font, and colors of the design, paper, and in the case of multi-page publications, also the composition...

Uncategorized / 28.02.2022

Surrealism rejects logic, reason, and natural order. It uses techniques such as dreamlike or ghostly qualities, juxtaposition (a method for rejecting harmony in their work) and incorporates surreal objects and subject matter. Dali uses these same techniques in his painting Soft Watch at the Moment of Explosion to intrigue his viewers and provoke thought. "the melting watch",1954 In his painting, Dali assimilates shadowy outlines of objects and uses the dreamlike quality in the way the watch twists and its broken pieces unexplainably float above it. Also, the ghostly way the watch drapes over one edge of the box as if melting. The...

ARD 608 / 27.02.2022

Giuseppe Arcimboldo (1526 or 1527 - 7/11/1593) was an Italian painter best known for creating ingenious portrait heads made entirely of objects such as fruits, vegetables, flowers, fish, and books. These works constitute a separate category from his other productions. He was a conventional court portrait painter for the three Roman emperors in Vienna and Prague, creating also religious themes and, inter alia, a series of color drawings of exotic animals in the imperial menagerie. He specialized in grotesque, symbolic compositions of fruits, animals, landscapes, and various inanimate objects arranged in human forms. The dead portraits were clearly intended in part as...

ARD 608 / 26.02.2022

Rene Magritte was an internationally acclaimed surrealist artist of all time, yet it was not until his 50s, that he was finally able to reach some form of fame and recognition for his work. Rene Magritte described his paintings saying, "My painting is visible images which conceal nothing; they evoke mystery and, indeed, when one sees one of my pictures, one asks oneself this simple question, 'What does that mean?' It does not mean anything, because mystery means nothing, it is unknowable." René Magritte, 1928 René Magritte, 1946 René Magritte, 1928 René Magritte, 1952 What happens in Magritte's paintings is roughly the opposite of what the...

ARD 608 / 25.02.2022

https://www.youtube.com/watch?v=jSqkpYMWkao Of the many films that were made about Dalí’s life and art, perhaps none captures his clownish personality paired with extraordinary artistry as effectively as Soft Self-Portrait of Salvador Dalí (1967). This “creative documentary” by director Jean-Christophe Averty and narrated in English by Orson Welles was shot on location at Dalí’s home in Port Lligat, Spain, and includes such arresting (and suitably “surrealistic”) scenes as Dalí ecstatically playing a piano filled with cats – a reconstruction of a ‘cat organ’ in which a line of cats is fixed in place with their tails stretched out underneath a keyboard so that the cats...

ARD 608, My Inspirations / 24.02.2022

During our trip around Catalonia, we visited Figueres. To be so close to the place where one of my favorite artists was born and not visit him, sin would be unforgivable. We took the train to Figueres from Barcelona. The journey lasted two hours. The whole city pulsates with Dali's surrealism and creativity. Dali's art became a trademark during his lifetime, a great media icon. His painting "The Persistence of Memory", also known as "Soft Clocks", has become a symbol of surrealism. This image was made when Dalí, after the dinner was over and the guests had left, sat and thought about...