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ARD 415 Ideas and Concepts, Uncategorized / 24.03.2020

Paula Scher (born October 6, 1948, Washington, D.C.) By day, Paula Scher is a partner at the top New York design firm Pentagram, where she not only created the logo for Citibank but also works on numerous projects for clients that include the Metropolitan Opera, Microsoft and Bloomberg. On the side, she has turned her aptitude for design into an artistic endeavour of a different sort. Scher uses her spare time to create paintings of maps. Not simply abstract works, but pieces full of information. Scher first became interested in cartography at a young age, when her father first showed...

ARD 416 Media and Techniques, Uncategorized / 23.03.2020

We can consider the turn of the 19th and 20th century as the beginning of the history of posters. Improvement of lithographic technique contributed to the development of this branch of art. The main means of expression of the poster are: symbol, metaphor, allegory and visual sign and it can be considered one of the youngest areas of graphics. Its specificity is a direct impact on the casual viewer.The predecessor of the poster was a placard - printed information or advertising text created by a printer who selected the appropriate font and decorated the whole with an ornament. It took...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Uncategorized / 19.03.2020

Rosie is an artist of the young generation. Her selfies are extremely atmospheric and full of nostalgia. It uses a digital brush (photoshop) to create a mood and show the beauty of nature. Although only 23 years old, the Manchester, UK-based creative has been at the forefront of the movement of youthful, Flickr photographers who produce highly expressive images that venture into the surreal. With her captivating photos, Hardy has inspired the likes of Alex Stoddard and Phillip Schumacher. Since we last shared her work, the young photographer has enjoyed greater fame and recognition for her skill, even producing photos...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Uncategorized / 15.03.2020

Brooke Shaden is an American artist who explores the darkness and light in people, and her work looks at that juxtaposition. Los Angeles based Brooke Shaden works to create self-portraits within her photographic frame by using painterly techniques as well as the square format. she attempts to place herself within worlds she wishes we could live in, where secrets float out in the open, where the impossible becomes possible. ...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Uncategorized / 10.03.2020

Erik Johansson (born 1985) is a photographer and artist from Sweden based in Prague, Czech Republic. His work can be described as surreal scenes created by combining different photographs. Erik works on both personal and commissioned projects with clients all around the world. In contrast to traditional photography he doesn’t capture moments, he captures ideas with the help of his camera and imagination. The goal is to make it look as realistic as possible even if the scene itself contains impossible elements. In the end, it all comes down to problem-solving, finding a way to capture the impossible. ...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Uncategorized / 07.03.2020

To begin with, a few words about what is real awareness, what is ego, and what is self-determination through social roles, as well as practising professions or well-being. Ego is a psychosomatic representation of you - who you are. The mere fact of naming yourself in any way already calls into question the truth of this claim, because if someone is able to say who is a plumber, for example - then he must exist at a higher level to realize it case.Ego is a psychosomatic construct, that is, it exists on both the mental and body levels.Mentally, each of us...

ARD 415 Ideas and Concepts, My Inspirations, Uncategorized / 03.03.2020

David Lynch was born in 1946 in Missoula ,USA. He is one of the most controversial and characteristic American film directors. He developed his own style in which all elements of the work play an equally important role: characters, light, editing, music. In his films, he often refers to surreal elements, willingly creates variations on the subject of the human subconscious, dreams and phobia. He was nominated for an Oscar for the film Elephant Man . The plot of Lynch films becomes multidimensional, and these planes interpenetrate. The reality of sleep permeates the reality of everyday life, blurred threads...

ARD 415 Ideas and Concepts, Uncategorized / 01.03.2020

How Film Tell Stories Narrative form is the structure through which movies tell stories. When we talk about "going to the movies" we almost always mean - we are going to see a narrative film- a film that tells a story. https://www.youtube.com/watch?v=GJtBd0VdImw The film is a story that the creators tell us with the help of the illusion of moving images. Let's try to focus for a moment on the rules by which this story is built. It is similar to the language you use every day to provide information to others. Basic element: Movie image - frame, i.e. a single movie image. It's...

ARD 416 Media and Techniques, Uncategorized / 01.03.2020

1. Start with a song- from his thorough analysis - what was the inspiration for creating the song, what values does it convey, what was its purpose, what changes should it cause and what emotions does it evoke? Such analysis is the best starting point for the preparation of material that perfectly illustrates your vision, maintains the atmosphere of the song and will represent your personality. 2. How to make the music video interesting? Record a good movie- use storytelling. Tell a story full of emotions, shocking, funny, poignant - just like the song is. Tell the picture, sound, and lyrics...