We can consider the turn of the 19th and 20th century as the beginning of the history of posters. Improvement of lithographic technique contributed to the development of this branch of art. The main means of expression of the poster are: symbol, metaphor, allegory and visual sign and it can be considered one of the youngest areas of graphics. Its specificity is a direct impact on the casual viewer.The predecessor of the poster was a placard - printed information or advertising text created by a printer who selected the appropriate font and decorated the whole with an ornament. It took...