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History of Photography / 10.04.2020

Josef Sudek (17 March 1896, Kolín, Bohemia – 15 September 1976, Prague) was a Czech photographer, best known for his photographs of Prague. Sudek was originally a bookbinder. During the First World War, he was drafted into the Austro-Hungarian Army in 1915 and served on the Italian Front until he was wounded in the right arm in 1916 which led to the limb being amputated at the shoulder. After the war, he studied photography for two years in Prague under Jaromir Funke. His army disability pension gave him leeway to make art, and he worked during the 1920s in...

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ARD 416 Media and Techniques / 10.04.2020

The final song selection for my project is "Songs from the Wood" by Jethro Tull. The song is also the title song of the album from 1977. The album full of references to folk culture and fantasy was a significant departure from the previous hard rock sound, which, however, was still palpable. My choice is a consequence of the ARD-415 project that led me into the world of my memories and what was important at different times in my timeline. Jethro Tull was then one of the most important music bands shaping my sensitivity and aesthetics The band's only official "clip"...

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ARD 416 Media and Techniques / 08.04.2020

Macro photography gives many great opportunities to increase the attractiveness of the story. In my project I want to include some elements of the fascinating tiny forest world. So you'll find several macro shots here. The term macro photo is one of those that evoke a series of associations even for a less experienced photographer. The fantastic world of insects, leaves, flowers and minerals enlarged, life in drops of water - all this and much more are understood by the concept of macro photography. The inspiration to do in this video clip of this type of photo was the film https://www.youtube.com/watch?v=Bf-RFPaZeAM https://www.youtube.com/watch?v=OK5PaTTes4Y ...

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ARD 406 Creative Futures 1, Photography, Travel / 05.04.2020

The European Solidarity Centre (Polish: Europejskie Centrum Solidarności) is a museum and library in Gdańsk, Poland, devoted to the history of Solidarity, the Polish trade union and civil resistance movement, and other opposition movements of Communist Eastern Europe. It opened on 31 August 2014.[1] The design of the building, by Polish firm FORT Architects, was the winner of an international competition held in 2007. The walls evoke the hulls of ships built at the Gdańsk Shipyard.[2] Construction started in 2010. It was completed at a cost of 229 million złoty, of which 113 million złoty[1] (38.4 million euro)[2]...

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ARD 416 Media and Techniques / 02.04.2020

https://www.youtube.com/watch?v=rn_YodiJO6k&feature=emb_logo The song comes from the album "Californication" and was promoted by a dark music video inspired by the art of German expressionists. The video was directed by Jonathan Dayton and Valerie Faris in a black-and-white/monochrome Gothic style similar to Robert Wiene's "The Cabinet of Dr Caligari". The music video for "Otherside," a song by the Red Hot Chili Peppers, has an incredibly striking style and scenery. It is one of the best of their music videos because of the way it contributes fully to the meaning of the song. The meaning of the lyrics is precisely portrayed in the video without...

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ARD 406 Creative Futures 1 / 02.04.2020

Sponsoring - a form of promotion. Its essence is associations, thanks to which the positive image of the sponsor is transferred to the sponsor.The sponsor's sign usually accompanies events or activities of sponsored institutions. In the case of products whose advertising is limited by legal regulations (e.g. tobacco and alcohol products), sponsorship is often the only option for mass promotion. Sponsorship is one of the public relations tools used by the sponsor. An important argument in favour of using sponsorship is also the growing interest in mass entertainment and the increase in public awareness. There are always two sides to sponsorship:...

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ARD 415 Ideas and Concepts / 01.04.2020

Final work to be submitted: •2 self-portraits that tell a story about you This is my first self portrait This work was inspired by the work of Paula Sher - a typographer who creates (in addition to posters) large format maps painted by hand and with an interesting description.In my self-portrait, I wrote dates important for me, events, people and everything that influenced and created me HERE AND NOW. It was an extremely interesting journey along my own timeline. My journey along my own timeline gave me great joy. She led me back to the wonderful recesses of my mind and memories. This...

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ARD 415 Ideas and Concepts, Uncategorized / 31.03.2020

The Orton Effect name was created by its inventor, Michael Orton, from Vancouver Island, Canada. The first photographs of this type were made on film. The photographer created two slightly overexposed photos, one very sharp, using a large depth of field and the other, blurry, out of focus. Then the Canadian superimposed both photos on each other and combined in a slide. To make an Orton sandwich, it was necessary to use a tripod to make both photos identical. 1.sharp photo+2.blurry photo+3.result photo( source: Wikipedia ) Currently, this technique can be simulated in programs such as Adobe Photoshop or by using Gaussian...

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ARD 415 Ideas and Concepts, ARD 416 Media and Techniques / 30.03.2020

Work on colours is divided into colour correction and grading. Colour correction, as the name suggests, is used to improve colours in the shot. For example, contrast, saturation or white balance. Colour grading is the second step. It's the "correct" colouring of a picture, that is, giving it a unique picture, for example, giving it an orange colour. Colour grading also includes giving the individual objects in the scene a specific look. For example, illuminating only the hero's face or changing the colour of the car. Colour grading is of course of great importance when creating the film's atmosphere. Colours...

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