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ARD 415 Ideas and Concepts, Uncategorized / 31.03.2020

The Orton Effect name was created by its inventor, Michael Orton, from Vancouver Island, Canada. The first photographs of this type were made on film. The photographer created two slightly overexposed photos, one very sharp, using a large depth of field and the other, blurry, out of focus. Then the Canadian superimposed both photos on each other and combined in a slide. To make an Orton sandwich, it was necessary to use a tripod to make both photos identical. 1.sharp photo+2.blurry photo+3.result photo( source: Wikipedia ) Currently, this technique can be simulated in programs such as Adobe Photoshop or by using Gaussian...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques / 30.03.2020

Work on colours is divided into colour correction and grading. Colour correction, as the name suggests, is used to improve colours in the shot. For example, contrast, saturation or white balance. Colour grading is the second step. It's the "correct" colouring of a picture, that is, giving it a unique picture, for example, giving it an orange colour. Colour grading also includes giving the individual objects in the scene a specific look. For example, illuminating only the hero's face or changing the colour of the car. Colour grading is of course of great importance when creating the film's atmosphere. Colours...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, My Inspirations / 26.03.2020

Olafur Eliasson - Danish-Icelandic artist creating sculptures and installations using unusual materials for the sculpture, such as light, water and air temperature. A graduate of the Royal Academy of Fine Arts in Copenhagen. “It is not just about decorating the world… but about taking responsibility,” Olafur Eliasson said of his practice in a 2009 TED Talk. Eliasson uses natural elements (like light, water, fog) and makeshift technical devices to transform museum galleries and public areas into immersive environments. Promoting reflection on the spaces surrounding us, for Green River (1998-2001) he poured the bright green (environmentally safe) dye into...

ARD 415 Ideas and Concepts, Uncategorized / 24.03.2020

Paula Scher (born October 6, 1948, Washington, D.C.) By day, Paula Scher is a partner at the top New York design firm Pentagram, where she not only created the logo for Citibank but also works on numerous projects for clients that include the Metropolitan Opera, Microsoft and Bloomberg. On the side, she has turned her aptitude for design into an artistic endeavour of a different sort. Scher uses her spare time to create paintings of maps. Not simply abstract works, but pieces full of information. Scher first became interested in cartography at a young age, when her father first showed...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, My Inspirations / 24.03.2020

As I mentioned before, Brooke is an amazing self portrait artist from USA. She is also great educator, sharing her knowledge with the community. Facing the global crisis we are in right now, Brooke, and many other artists, decided to give some talks and workshops for free. She is sharing her knowledge with anyone who wants to listen. I find this beautiful, and so altruistic. Here is newest Brookes video on self portraits. https://youtu.be/jyDHuny0-JY She has also created a very insightful article for Sony Alpha on this subject. I will just leave the link to it here https://alphauniverse.com/stories/brooke-shaden-how-to-create-self-portraits/ ...

ARD 416 Media and Techniques, Uncategorized / 23.03.2020

We can consider the turn of the 19th and 20th century as the beginning of the history of posters. Improvement of lithographic technique contributed to the development of this branch of art. The main means of expression of the poster are: symbol, metaphor, allegory and visual sign and it can be considered one of the youngest areas of graphics. Its specificity is a direct impact on the casual viewer.The predecessor of the poster was a placard - printed information or advertising text created by a printer who selected the appropriate font and decorated the whole with an ornament. It took...

ARD 415 Ideas and Concepts / 20.03.2020

Thelma and Louise are one of the loudspeakers of Ridley Scott's 1991 films. Susan Sarandon and Geena Davis created brilliant creations in it.Thelma and Louise is a story about women, true friendship, freedom and the price we pay. Thelma and Louise is a film set in the atmosphere of a road movie, which breaks with the tradition of the genre so far by casting as female escaping heroes. The title heroines are frustrated and bored everyday friends planning to break away from routine obligations. To this end, they set off on a journey, which initially is to be a weekend stay...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Uncategorized / 19.03.2020

Rosie is an artist of the young generation. Her selfies are extremely atmospheric and full of nostalgia. It uses a digital brush (photoshop) to create a mood and show the beauty of nature. Although only 23 years old, the Manchester, UK-based creative has been at the forefront of the movement of youthful, Flickr photographers who produce highly expressive images that venture into the surreal. With her captivating photos, Hardy has inspired the likes of Alex Stoddard and Phillip Schumacher. Since we last shared her work, the young photographer has enjoyed greater fame and recognition for her skill, even producing photos...

ARD 415 Ideas and Concepts, ARD 416 Media and Techniques, Photography / 16.03.2020

1310/5000What is a long exposure? Simply put, it opens the shutter long enough to give a different effect than the standard picture taken. The magic is that the picture is taken for 5, 10, 30 or even 1245 seconds. In practice, this means that in the photo we can write everything the lens has seen in a given time. They can be slightly blurred objects in motion, streaks of light instead of cars photographed at night, or water turned into a velvet cloud. The basis is a camera that allows you to choose the exposure time. It is important that the camera allows...