The Glyndwr University Creative Futures programme features guests from across the creative industries who come and talk to students about their experiences working in their sector and their background. In this session, recorded on the 25th of February 2021, Karen Hughes, the co-founder and creative director of Edit_ Brand Studio, a design and branding studio dedicated to creating, evolving and transforming brands, talks to Graeme Park and provides invaluable insight from her own career journey sharing tips and advice to help you progress yours. https://www.youtube.com/watch?v=QvrKI5ekqVY Karen HughesCreative Director-Editbrandstudio Multi-disciplinary, award-winning creative director and designer with over 17 years of industry experience. Karen brings...

Own personal brand is a dream of more and more people who want to enter the market and propose their own solutions, their own ideas, services and products. Unfortunately, creating a personal brand in a consistent and professional manner is not an easy task, especially for people who do not have enough knowledge and awareness in this area. It is also important to be extremely committed and consequently devote a huge amount of time to the development of a personal brand. A modern personal brand For many people, the adventure with a personal brand ends at a very early stage, while for others...

Thomas Wood (born 14 January 1951) is an Irish street photographer, portraitist, and landscape photographer, based in Britain. Wood is best known for his photographs in Liverpool and Merseyside from 1978 to 2001, "on the streets, in pubs and clubs, markets, workplaces, parks and football grounds" of "strangers, mixed with neighbors, family, and friends." His work has been published in several books, been widely shown in solo exhibitions, and received awards. Wood was born and brought up in County Mayo in the of Irland. He trained as a conceptual painter at Leicester Polytechnic from 1973 to 1976. Extensive viewing of...

What is a portfolio? A simple question. Portfolio is a collection of our best works that we show to people interested in our achievements. And here we have the catch in the word "the best". What makes these our best works? Usually, we choose them ourselves and that's why we get photos that meet three criteria: The photos we are most satisfied with. This category contains photos with great composition, technique, and perfect presentation of the topic. At least in our opinion :) Here you will find photos where we achieved something new, we managed to apply a new technique, we realized...

How to build a business from scratch To build a solid business, it is essential to find a niche target audience whose needs will be met. It will be equally important to verify the assumptions of the business model, and thus - the market potential. A novice entrepreneur must demonstrate versatile skills and take care of many aspects of a new business - from creating a business model, through analyzing and selecting the target group, recognizing the competition, to preparing the initial version of the product, to working on developing and stabilizing the business.In our case, we are talking about art or...