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ARD 406 Creative Futures 1 / 27.02.2020

Storytelling is the oldest interpersonal communication tool. In marketing itself, this concept has been around for 120 years. What is its effectiveness? What is the secret to creating stories that get others to act? Marketers of many brands are trying to do this, but only a few succeed.Storytelling is building relationships through activities that affect emotion and imagination. There are three rules that are always worth sticking to when creating narrative marketing. Storytelling and building relationshipsIn today's world, interacting with others is actually a necessity. We build permanent relationships with friends, family, and colleagues. Also, in order to gain an impact,...

ARD 406 Creative Futures 1 / 27.02.2020

Branding - creating a company brand The goal of every entrepreneur is the development of the company and the constant expansion of profit. To do this, however, you need to get to know each other. How? Through product / service branding and companies. To make this possible, it is necessary to get to know the client - his expectations, way of thinking, knowledge or skills. it is necessary to create such a business profile that through various marketing activities it gets stuck in the awareness of the community - not necessarily customers because the brand's task is to increase the target...

ARD 406 Creative Futures 1 / 27.02.2020

Artist Douglas Bevans said that he hoped to sell $38 "restorative" hot dog water outside the event for Gwyneth Paltrow's Goop lifestyle brand would encourage people to think. The bottles retailed for $37.99 and came with the wiener included. Bevans attempted to sell them outside the "In Goop Health" event at Vancouver's Stanley Park Pavilion, the first Paltrow's brand held outside of the United States."Although humorous, Hot Dog Water is not a prank and people are not being tricked into drinking it," Bevans also shared in a press release. "Rather, in its absurdity, the...

Uncategorized / 27.02.2020

The various visual elements, known as elements of design, formal elements, or elements of art, constitute the vocabulary with which the visual artist composes. These elements in the overall design usually relate to each other and to the whole artwork. The elements of design are: Line — the visual path that enables the eye to move within the pieceShape — areas defined by edges within the piece, whether geometric or organicColor — hues with their various values and intensitiesTexture — surface qualities which translate into tactile illusionsValue — Shading used to emphasize formForm — 3-D length, width, or depthSpace...