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ARD 416 Media and Techniques / 04.03.2020

https://www.youtube.com/watch?v=z0NfI2NeDHI The music video for the song "Radio" by the band Rammstein script contains many intriguing references to European culture. In all this there were controversial elements such as naked female busts and the red flag of the European Union. The clip for "Radio" is a black and white production except for the last scene, visually strongly referring to German film expressionism. The director is Jörn Heitmann. Costumes and stage design suggest that the "action" was set in the first half of the 20th century. The film contains scenes of street riots, client mutilation in a hair salon, and elements of...

ARD 415 Ideas and Concepts, My Inspirations, Uncategorized / 03.03.2020

David Lynch was born in 1946 in Missoula ,USA. He is one of the most controversial and characteristic American film directors. He developed his own style in which all elements of the work play an equally important role: characters, light, editing, music. In his films, he often refers to surreal elements, willingly creates variations on the subject of the human subconscious, dreams and phobia. He was nominated for an Oscar for the film Elephant Man . The plot of Lynch films becomes multidimensional, and these planes interpenetrate. The reality of sleep permeates the reality of everyday life, blurred threads...

ARD 406 Creative Futures 1, Uncategorized / 02.03.2020

An interesting logo is one of the most important marketing tools. It is this that makes the company or organization recognizable. The logo shows not so much who you are and what you do, but informs you how you are. That's why all this logo design is so important pencil and piece of paper- Before the computer age, only a pencil and paper were used to design the logo. Although it looks like prehistory, pencil and paper, they are still the greatest friends of the designer. Therefore, before you think about logo design, turn off the computer. You won't use it...

ARD 406 Creative Futures 1, Uncategorized / 02.03.2020

People quickly catch the message that we consciously or unconsciously convey with the color of clothing. It looks exactly the same in the case of advertising, marketing and logo design. Color is of great importance in visual identification because properly selected can join a company to such a group of receipts that will elevate the brand high or which will significantly lower its clarity. Below are the colors along with the description and trademarks of popular brands. You probably remember the physics of Isaac Newton - the guy who, sitting under the apple tree, discovered gravity? It was he who published...